Dr. Frosina Denkova Zafirovska is a psychologist, psychotherapist, and co-founder of Psychogram, a psychological center dedicated to mental training, psychotherapy, and psychological support for athletes, coaches, and individuals seeking personal growth. She has extensive experience working with children, adolescents, and adults, combining clinical psychology, psychotherapy, and sport psychology in her practice.
Through the S.F.E.R.A. methodology, she helps athletes strengthen concentration, confidence, emotional control, motivation, and consistency under pressure. Her work also includes supporting athletes in balancing sport, education, and career development, and in navigating important transitions both within and beyond their sporting careers.
In addition, she has 17 years of experience in the field of Human Resources, progressing from expert to C-level roles, with a strong focus on professional development, career support, coaching, motivation, and employee engagement.
